How To Increase Your Brand Awareness

Running your own business is stressful, but supremely rewarding. We get to follow our passion, lead the charge, set our own prices, our own hours, and our own limitations for growth. However when we think about how to boost sales, small business owners might often overlook the most advantageous weapon of all: their own brand.

Expanding brand awareness is a crucial part in growing a business. If people don’t know about a product or service, how can they buy or enlist it? Widening the demographic of a brand could be as simple as increasing social media presence or employing more visuals. Learn how to increase your brand awareness with these simple strategies.

Enhance Your Social Media Presence

Having a social media presence that conveys a unique brand voice is becoming more and more of a must-have in anyone’s marketing arsenal. Pinpointing the right social media channel for a brand is necessary, as depending on the product, service, and type of branding, different channels can yield different results. Spending more time promoting not just your products but also your brand story on the social media platform that is best suited for you will save you time and energy. Instagram typically works better for more creative or visual products, while Twitter can be invaluable for the B2B marketplace. Creating a custom hashtag will also help buyers discover you, and can help lead to sales.

Visuals

Having strong visuals is another invaluable tool to increase brand awareness. After all, when we see a bullseye, don’t we immediately think of Target? There are a few ways to create compelling visuals that will give a company a commanding presence. A striking logo with relevant typography and bold colors is one way to stop people from scrolling and learn more about your products.

On the ground, often overlooked is the importance of commercial signage. Having a compelling sign for a storefront gives customers a choice: keep strolling or come inside. While this may seem counterintuitive to give customers the option, there is psychology behind commercial signage showing that people will interact with your brand more favorably when given a choice.

Sponsor Events in Your Community

Becoming involved in your community can also grow your brand. There are multiple ways to grow presence within your city or neighborhood. A cross-promotion with other local brands, like a giveaway, gives you access to another customer base. Sponsoring a local team can be beneficial, and donating products to a fundraiser or other charity events can be another great way to expand clientele. Think about what type of clientele you’d like to attract and do a little research on details of their demographic that expand beyond just your service. For instance, if you’re looking to grow your customer base for graphic design, opting for an event that other business owners might be interested in. If your product is beauty-focused, look for other businesses or events to connect with within the beauty or wellness sectors. With these effortless marketing tactics, you’ll increase your brand awareness and gain more customers in no time. The next problem will be how to handle the flood of new customers—and there’s nothing wrong with that.