Interacting With Potential Clients
If you have a life-changing idea, then it sounds easy to turn it into a business. Simple, right? Actually, it can be, if you learn and adopt a few essential tips for interacting with potential clients.
A successful business thrives on its customers, so it’s important to understand not only how to gain interest but to be memorable as well. Let’s discuss some ways you can build your customer base!
Be Authentic
Customers can see a fake persona from miles away. If you make promises you know you can’t keep, you can instantly lose that customer and more in the future as they share their experiences with others.
It may sound cliché, but being authentic and feeling free to be yourself is what will make you stand out first and foremost.
If you enjoy telling puns, don’t keep them to yourself because you’re worried about sounding “lame” to your customers. You can go far in your business venture when people see your confidence!
Listen Before Talking
When talking to potential clients, it may be tempting to tell them about every single service you offer, prices, testimonials, and more. But try your best to avoid that. It’s an outdated marketing technique and can make clients feel overwhelmed and instantly turn away.
Create a positive relationship from the start and listen to their story, what they need, and what they’re looking for in a new business.
Show them you’re genuinely interested; one of the great things about owning a business is you get to meet so many people with unique backgrounds and talents. Strike up a conversation with a potential client and bring up your business naturally!
Always Carry Business Cards
Some people think business cards are old school - but that’s exactly what makes them create such an impact today. And guess what - they still work when it comes to networking. Try to have at least 5 business cards in your wallet/purse ready to give out—unless you’re going on a business trip or networking event, in which case you should have at least 20 cards.
Remember, people remember quality. So try to upgrade your business cards and talking points every so often. Follow these four reasons to invest in luxury business cards for your brand to ensure you’re ready to present your best in each customer interaction.
Follow Up
One great way to interact with your potential clients is to foster your professional relationship by following up with them.
Send them an email a few days to a week after your encounter and simply tell them how much you enjoyed your conversation (bonus points if you remember the details of your convo). At the end of your email, don’t forget to give them a brief (one to two sentences) reminder about what you do and how you can help them!
These essential tips for interacting with potential clients will help you continue to build and foster professional relationships as you grow your company.
