Misfit Preferred: Cleo+Coco
THE BACKSTORY:
While the first one was a PR gift, Cleo + Coco has become a regular purchase - both for how incredible smelling everything is, but also because of how non-toxic and clean the ingredients are.
WHAT IT IS:
Cleo + Coco are effective, aluminum free deodorant products that range from traditional deodorants to the most incredible multi-use body powders.
WHY WE LOVE IT:
We love a good clean product and Cleo + Coco rates 0 on the Think Dirty App (best marks you can get). It smells great, but even better, it’s actually effective - and easy to apply! Plus, it’s a zero waste company, meaning they put just as much effort into sustainability efforts as they do into making a clean product. Plus, the packaging is pretty cute on the bathroom counter.
THOUGHTFUL MISFIT TIP:
Do not overlook how good the body powder is. It can be used as a dry shampoo or as a body powder, and we love putting a little at the roots on day two for our hair to add a little volume - and scent! Our top pick is Great Expectations - a mix of grapefruit and Bergamot.
Many customers love to support family-owned businesses, so don’t be afraid to showcase this vital aspect of your brand and help customers relate.