Social Media Strategies To Promote Your Business
Social media. You either love or hate it. Or both. Regardless of your feeling towards the stuff, social media is inarguably a great tool for branding, not to mention promoting products and services. And while there are a ton of platforms out there, each platform has its own benefits as well as do’s and don’ts. Here are a few tips on learning how to use social media to promote your business and drive more customers to your product or services, resulting in actionable conversions.
Determine the Right Platforms To Use
Consider every variable, such as your target audience, before creating accounts. If your audience tends to use a certain platform, that is the social media channel to start with.
Additionally, some platforms might be better for different aspects of a business than others. For example, if you create videos for shoppable links, stick with YouTube or TikTok rather than Pinterest or Instagram. Get to know how advertising on Instagram, Facebook, and Twitter work to get a better idea of what you can best use each platform for.
Build a Community and Engage With Customers
Creating a community for customers on a social media channel can help quite a bit with sales. Providing a safe space in which people can interact with you builds stronger relationships and gives you a higher chance of new customers finding you. Continually engage with users and answer questions to show your reliability and the care you have for your customers.
Create a Content Calendar
The best way to stay on top of all the posts and messages is to create a content calendar. Lacking organizational skills will lead to low-quality content and minimal engagement; develop goals to work toward by marking them on a calendar. Certain platforms also see more engagement when you post at particular times, so keep a keen eye on that and stick with your calendar so that you have something to post every day.
Use Interactive Tools
Many social media sites have built-in interactive tools for users—for instance, Twitter has Polls and Instagram has Stories. Instead of simply commenting back and forth with your audience, you can implement these interactive tools to gain more engagement and revenue. Customers also love the interactive aspect, as it helps them feel that their opinions are being heard.
Other elements to watch out for include keeping up with the trends on social media and going for quality over quantity. Social media is a powerful tool that can back your business and create new customers.
