Starting a Photography Business: What to Know

With more women starting to work for themselves, not to mention more women relying on multiple steams of income, what was one perhaps only a hobby, such as photography, can become a great source of income - if you commit to it. From actors and business professionals alike needing headshots to family portraits, engagement shoots, weddings, and more, everyone needs the assistance of a photographer at some point. Here are some steps to consider before starting your own photography business.

Build Your Portfolio

When potential clients look for a photographer, they want to see examples of what that person can do with their camera. Take some time to hone your skills and build a portfolio of your strongest work - and remember, your portfolio only means your best work - not all of your work. Include multiple styles of photography (headshots, pet photos, etc.) to attract a larger clientele - but make sure to dial in on your personal strengths and style too. What light do you work best with? What tones and moods do you capture best? Finding a signature style will help you stand out from other photographers.

Gather Your Equipment

Where will you be taking your photos? What equipment will you need? There are a few basics, like a tripod, but think about your preferred style and look for equipment that will help you achieve it. Going digital is a good idea to start as there is less overhead and more margin for error and experimentation. DSLRs are great for getting professional-style photographs in large format files. Other things to consider are basic lighting and lenses. Try renting cameras and lenses as well as other equipment before purchasing, so you know what you work best with.

Name Your Prices

Is your business a side hustle, or do you plan to make photography your full-time job? It’s a good idea to price your services accordingly. If you want to make $30,000 a year, you’ll need a steady stream of clients and premium prices. If you want a part-time business, focus on smaller shoots at competitive prices to start. And remember, you can always scale to a larger business model once your clients and process pick up.

Identify Your Target Audience

What kind of photography do you want to specialize in? Some businesses focus on pet photos, while others take extravagant wedding pictures. Others focus on the beauty or fashion sphere. Once you choose the direction you’d like to take, you can market your business more effectively and find more recurring clients.

Establish Yourself

Once you’ve named your business and outlined a plan, it’s time to register with your county and obtain a business license. And if you’re going to sell prints of your work, you’ll need to collect sales tax as outlined by your state and county. For the first year, however, sole proprietorship will most likely suffice. Taking baby steps towards your business license can help you sidestep unnecessary fees.

Create Your Social Media Presence

Get connected with your target audience! Make a Facebook page or an Instagram devoted to your business. Social media is a great tool for getting your portfolio out there. You can even offer discounted services to people who engage with your business page by using hashtags or referring potential clients.

Going into business is a big step in life, and one that can prove both lucrative and personally fulfilling. Doing research ahead, taking baby steps, and having patience and consistency will get you very far. Good luck!